i watch the olympics for the patriotic ads.

i bow down to the brilliant sports marketing machine that produced the following:





jesus. no one does inspiring, patriotic, i-should-really-get-off-my-ass-after-watching-the-olympics-for-six-straight-hours quite like the badass folks at nike. i heard the second ad before i saw it and the music itself was enough to get me to stop what i was doing and pay attention to the entire ad. in this, the third decade of my life and more importantly, the era of dvr, that's powerful shit. i am proud to be an american.

...unless they are kind of losing or not in the running altogether, in which case i will root indiscriminately for pretty much any asian (team) in the running. those chinese kids really know what they fuck they're doing. my money's on them. unless it looks like they are going to lose.