btw, i'm using my period for evil.

i'm sorry, does the title make you feel awkward? because i just saw a commercial for tampax (aside: the soup is SO spot on tonight) that ended with the tagline, use your period for good. i think the idea is that a portion of the (tampon) proceeds will go to a charitable organization that provides South African girls with "feminine protection" so they don't have to miss school each month.

keeping girls in school? great idea.

executing the concept by tying it directly to something that i'm pretty sure no one looks forward to each month except margaret (of are you there god, etc. fame)? questionable.

on top of that, tampax is my current worst branded website ever - seriously, vertical navigation links are a good idea? nor did tampax buy the phrase use your period for good on google, so instead of having the corporate website appear at the top of the search results, a slew of blogs hating on the ad campaign pop up instead. awesome.